How subjectivity can lead to misleading interpretations of novelty assessment results

What is it about?

It is an investigation about the subjectivity in novelty assessment. The main purpose is to highlight that without a comprehensive description of the rationale followed for the assessment process, data can be interpreted with high subjectivity.

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Why is it important?

It highlights that although comprehensive metrics have been developed to assess the uncommonness of generated ideas, it is important to interpret data with care. Indeed, depending on the rationale followed to indentify product attributes and related weights, the novelty scores can change drastically. It implies that, for example, a specific treatment used in a design experiment can provide both good or bad results in terms of novelty, depending on the followed assessment rationale.