What is it about?
This paper examines the interaction between internal marketing and key job characteristics on health worker commitment.
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Why is it important?
It it is the first to adapt theories such as the two-factor theory of motivation to demonstrate the interaction between key job characteristics and internal marketing in relation to the commitment of health workers
Perspectives
Each of the job characteristics can be mapped in a special way on the basis of theoretical provisions to demonstrate the interaction effects
Nestor Asiamah
University of Hong Kong
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This page is a summary of: Improving health workers’ organisational commitment: Drawing lessons from the interaction between internal marketing and key job characteristics, International Journal of Healthcare Management, November 2018, Taylor & Francis,
DOI: 10.1080/20479700.2018.1548152.
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