Rock Radio and the Crisis of Masculinity

What is it about?

This paper analyzes the Rock radio format to show how the format caters exclusively to the "alpha male" demographic. Sexual content and male-centered topics like football and beer dominate, while female voices are rare, or worse, exploited for sexuality.

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Why is it important?

This paper matters because we are seeing the downfall of what happens when a specific target listener is the basis for a whole format. Not only is Rock targeted to young men, but a specific kind of young man. Other kinds of men are belittled, and women are definitely treated as an afterthought, although many women do listen.