What is it about?
this study presented people’s preferences toward urban building façade. it also shows that the visual elements of urban building façades predict people’s visual preferences.
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Why is it important?
this study investigated the relationship between eight independent variables of urban building façade visual elements (shape, color, decorations, materials, texture, roof, openings and windows, and proportions) and their preferences as the criterion variable. The results revealed that 3 variables of shape, color, and proportions were positive and significant variables and color was reported as the most influential positive predictor accounting for people’s preferences. Furthermore; complexity, color selection, and composition-association were identified as influential positive predictors explaining shape, color, and proportions.
Perspectives
The results of such studies could illustrate demands and interests in citizens and users of urban spaces and building façades and also have a very important value to make their façades much closer to the professional designers of buildings and, consequently, help building designers implement more appropriate designs in line with the users’ demands.
mahdieh Pazhouhanfar
Read the Original
This page is a summary of: An exploration of the relationships between urban building façade visual elements and people’s preferences in the city of Gorgan, Iran, Architectural Engineering and Design Management, November 2018, Taylor & Francis,
DOI: 10.1080/17452007.2018.1548340.
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