What is it about?
Academic language and literacy (ALL) support is increasingly shaped by the digital university and the commercialisation of higher education. This article undertakes a multimodal discourse analysis of YouTube content about ALL, turning critical attention to digital videos created by ALL practitioners and university students. Using an academic literacies framework and a schema of YouTube presenter and hosting styles, this article considers the discursive features that shape the digital videos’ messages, the multimodal features that shape their visual organisation, and the external factors that appear to influence their creation.
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Why is it important?
The "unbundled university" refers to the disaggregation of higher education into its different components, usually by for-profit educational companies. The emerging concept of the unbundled university, we argue, may be equally relevant to publicly available YouTube content that seeks to support students’ ALL development.
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This page is a summary of: What do we know about YouTube content about academic writing? A multimodal analysis, Learning Media and Technology, August 2024, Taylor & Francis,
DOI: 10.1080/17439884.2024.2358245.
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