The Effectiveness of Social Media Storytelling in Strategic Innovation Communication: Narrative Form Matters

  • Patrick Weber, Yannick Grauer
  • International Journal of Strategic Communication, March 2019, Taylor & Francis
  • DOI: 10.1080/1553118x.2019.1589475

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http://dx.doi.org/10.1080/1553118x.2019.1589475

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