Bottling Gender: Accomplishing Gender Through Craft Beer Consumption

What is it about?

This article examines the ways in which gender is accomplished through craft beer consumption. The article argues that beer itself is a masculine product, and therefore, when women consume craft beer, they are undoing and redoing gender. We use the doing gender framework as the primary theoretical perspective for this article.

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Why is it important?

This article adds to the growing literature on craft beer culture in the US, as well as, extends the literature on doing and accomplishing gender through consumption.