What is it about?
Revived Confucianism and Confucius Institutes play a major role in China's public diplomacy, but do they actually win hearts and minds? This paper examines the challenges of politically driven traditional culture and its agents in international arena.
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Why is it important?
The findings show that the soft power strategy of culture is not as powerful as sought by the Chinese government, because Confucianism and culture are in essence about intellectual dialogue and exchange of ideas, rather than designated tools to support domestic goals for maintaining the legitimacy of the Party.
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This page is a summary of: China's Soft Power: Challenges of Confucianism and Confucius Institutes, The Journal of Comparative Asian Development, May 2015, Taylor & Francis,
DOI: 10.1080/15339114.2015.1059055.
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