Putting Service Relations to the Test: How Can Negative Consumer Reactions to Price Increases Be Reduced?

David M. Woisetschläger, Heiner Evanschitzky, Hartmut H. Holzmüller
  • Journal of Relationship Marketing, December 2008, Taylor & Francis
  • DOI: 10.1080/15332660802508315

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http://dx.doi.org/10.1080/15332660802508315

The following have contributed to this page: Professor David M Woisetschläger