How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation

David M. Woisetschläger, Vivian Hartleb, Markus Blut
  • Journal of Relationship Marketing, October 2008, Taylor & Francis
  • DOI: 10.1080/15332660802409605

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1080/15332660802409605

The following have contributed to this page: Professor David M Woisetschläger