How to Make Brand Communities Work: Antecedents and Consequences of Consumer Participation

David M. Woisetschläger, Vivian Hartleb, Markus Blut
  • Journal of Relationship Marketing, October 2008, Taylor & Francis
  • DOI: 10.1080/15332660802409605

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The following have contributed to this page: Professor David M Woisetschläger