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What is it about?

Successful tourism destination development rests upon how actors internalize and integrate a shared strategy. In general, tourism enterprises can manage inter-firm integration on a continuum from conventional and individualistic collaboration with ad hoc coordination, to collaboration administered through common ownership. An advantage of the latter form is that the actors can act in a coherent and unified way. This research note argues how a scale-free distribution – with one or a few dominant and numerous small actors – can enable a destination to achieve an integrated and shared strategy. It also calls for future studies on scaling behaviour in the tourism industry.

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Why is it important?

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