What is it about?
This article looks at how Romanian immigrants in Spain are perceived, focusing on a campaign called “Hola, soy rumano,” created by the Romanian government to improve their image among Spaniards. Using media analysis, the study examines three TV adverts to see how they can be interpreted in different ways. It finds that the campaign had limited, and possibly unexpected, effects due to complex issues around national identity and the way immigrants are viewed and treated in Spain. The research brings a fresh, interdisciplinary perspective to the study of Romanian immigration in Spain, a topic still growing in importance.
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Why is it important?
This article is important because it shows how media campaigns can influence social perceptions of immigrant communities, even if their impact is limited. It highlights the complex relationship between national identity, othering, and immigrant integration, providing valuable insights for policy-makers, media producers, and researchers.
Perspectives
The interdisciplinary approach to the issue of Romanian immigrants in Spain contributes to a deeper understanding of immigration in countries where this field is still developing.
Dr José Igor Prieto-Arranz
University of the Balearic Islands
Read the Original
This page is a summary of: The Perception of Romanian Immigrants in Spain: The Case of the Hola, soy rumano Campaign, Bulletin of Spanish Studies, March 2018, Taylor & Francis,
DOI: 10.1080/14753820.2018.1432537.
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