Just Spell US Right: America's news prominence and soft power

What is it about?

This study evaluates America's prominence in world affairs by analyzing the content of key news sites from around the world over three years. Findings show that the United States remains by far the most prominent country in news sites from around the world, particularly in the categories of business, technology, and world-news. While world attention to most rising regional powers such as Brazil, Russia, and India remained low, China increased its news prominence over the period of study. Yet this rise was found to be related with US international affairs. On the basis of these findings, we conceptualize and delineate “prominence power” as a factor in the debate over the various faces of American power and its relation to soft power in particular.

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