How companies can influence user ideation during an innovation challenge

What is it about?

Companies have interest in using ideas generated from their users, and this paper argues that companies should actively stimulate the ideation process. If a specific problem is presented, the creative ideation process is guided which leads to larger idea production.

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Why is it important?

Research on ideation is usually conducted in laboratory conditions, while this paper reports on experimental research from real companies, which is directly applicable to other contexts.