What is it about?

In this article, we look at the profile of online participants in Germany. We distinguish three forms of online participation: political, social & entertainment, and skilled participation. We then test with an online survey data from 1488 people in Germany the effect of age, gender, education as well as privacy concerns and self-efficacy on each of the three forms. Self-efficacy is the strongest predictor for all three forms and age is also important (younger users are more likely to be engaging in skilled and social & entertainment participation but not in political participation). Education has a positive effect on political participation but a negative one on social & entertainment participation.

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Why is it important?

This is one of the first studies to look at the participation divide in Germany.

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This page is a summary of: Content creation on the Internet: a social cognitive perspective on the participation divide, Information Communication & Society, January 2015, Taylor & Francis,
DOI: 10.1080/1369118x.2014.991343.
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