What is it about?
This article sets out how commercial advertisers represented the Second World War to the British people at the time. It highlights what they thought were the key motifs and features of the war, as well as suggesting what they felt it meant to their customers.
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Why is it important?
Commercial advertising is a much overlooked source in the study of history yet, in the modern moment, it depends on capturing the prevailing idiom and speaking in the voice of the people they wish to sell product to. this study adds an additional layer to our understanding of the British home front by seeking out reflections of the popular voice.
Perspectives
Advertisements are hugely evocative and very powerful in stimulating recall and emotional reactions. The advertisements drawn on this research are frequently for products with which we are still familiar, and which continue to speak to us today, and it is interesting to see those "relationships" working in very different circumstances.
David Clampin
Liverpool John Moores University
Read the Original
This page is a summary of: Building the meaning of the Second World War on the British home front in commercial press advertising, Media History, July 2017, Taylor & Francis,
DOI: 10.1080/13688804.2017.1353906.
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