What is it about?
The service providers of package tour should determine their current position and improve their package competitive index (VSI and PSI).
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Why is it important?
The low-priced package tours exist in the current tourism market, but the low-priced package tours are not the only operation style in the tourism market. Although the low-priced package tours can increase their revenue in the short period, the low-priced package tours cannot keep in the long period.
Perspectives
1. The VSI (Value satisfaction index) and the PSI (Price satisfaction index) of package tours are established to evaluate the tourists' preferences. 2. The DEMATEL is used to construct the network relationship map (NRM) and the VIKOR is adopted to evaluate the prioritization for the mass customize package tours.
Chia Li Li
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This page is a summary of: A service position model of package tour services based on the hybrid MCDM approach, Current Issues in Tourism, September 2018, Taylor & Francis,
DOI: 10.1080/13683500.2018.1524856.
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