What is it about?
it is about designing a Balanced Scorecard and Business Model for the entrepreneurs and start-ups that want to work on creative tourism experiences.
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Why is it important?
Designing the managerial frameworks i.e BSC and Business Model is new in the creative tourism field.
Perspectives
I think this article can be a commencing step in formulating and implementing the strategies for each destination and business that want to attract creative tourists.
ُMohammad Sadegh Babakhanifard
Shiraz University
Read the Original
This page is a summary of: The business model and balanced scorecard in creative tourism: the ultimate strategy boosters, Current Issues in Tourism, February 2018, Taylor & Francis,
DOI: 10.1080/13683500.2018.1437714.
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