Identifying micro-destinations and providing statistical information: a pilot study in the Canary Islands

Raúl Hernández-Martín, Moisés Ramón Simancas-Cruz, Jesús Alberto González-Yanes, Yurena Rodríguez-Rodríguez, Juan Israel García-Cruz, Yenis Marisel González-Mora
  • Current Issues in Tourism, May 2014, Taylor & Francis
  • DOI: 10.1080/13683500.2014.916657

Identifying tourism micro-destinations

What is it about?

Municipalities and regions are often used as an object of tourism analysis at the subnational level. This occurs because administrative borders are used to implement tourism policies and collect statistical information. However, administrative boundaries may not always be suitable for studying tourism destinations at a local level. Sometimes, particularly in high-density tourism destinations, several differentiated tourism areas occupy a single municipality; tourism areas may, and often do, extend beyond municipal boundaries and tourism destinations may not occupy the whole of the municipal area. As such, a new level of analysis is often required: the microdestination. There are few tourism concepts as imprecise as that of the destination. Therefore, the process of identifying and establishing the boundaries of a microdestination is by no means a straightforward one. This paper presents six criteria for establishing the boundaries of this type of tourism area. Of these six, the two primary criteria used are: the concentration of tourism establishments; and tourism typologies and supply characteristics. These criteria have been applied as part of a pilot study in the Canary Islands. Statistical information for nine micro-destinations is generated using the geolocation of tourism establishments together with information obtained from both supply-side and demand-side surveys.

Why is it important?

It provides a methodology to establish the boundaries of local tourism destinations

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The following have contributed to this page: Dr RAUL HERNANDEZ-MARTIN