What is it about?

An exhibition review of 'The Peacock Revolution: Men’s Fashion from 1966 to 1970' held in Derby. This review considers a super collection of menswear from boutiques such as Mr Fish, Granny Takes a Trip, I Was Lord Kitcheners Valet, and Apple Boutique.

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Why is it important?

This was a hugely important period in the development of modern menswear. A brief moment of huge experimentation and a playful disregard for the norms that had preceded it. That being said the focus on tailoring allows us to see the clear lineage of menswear development, but the fabrics, colours, cut and patterns used by these boutiques hint at the more radical reimagining of what menswear could lookalike and what masculinity could be.


Whilst this exhibition only represents a brief historical period it is important to draw parallels with the modern landscape of menswear, which would not be possible without the Peacock Revolution. The fluid state of identity are garments that are currently available and being developed within the wider fashion scene allow us to interpret the garments on display both in a historic context and through modern eyes.

Dr Joshua M Bluteau
Coventry University

Read the Original

This page is a summary of: The Peacock Revolution: Men’s Fashion from 1966 to 1970, Fashion Theory, June 2023, Taylor & Francis,
DOI: 10.1080/1362704x.2023.2220546.
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