What is it about?

Many dress and fashion history books in Sweden were imported, translated and transnational co-publications, from for example Denmark, Italy, Czech republic. The dress history is a type of publication has its roots within precious volumes, journalism, illustrated press and academia. The article gives an overview of the field and explores the hybrid quality of dress and fashion history publications, with a particular focus on the visual illustrations.

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Why is it important?

The general dress history publication has had a huge impact on a general readership within the field, but has often been neglected by academic studies. This article shows that they actually reflect the main tendencies within cultural theory of the period: structuralism, semiotics and history materialism. This is one of the few studies on the historiography of fashion history.


It's been exciting to review such a large amount of fashion history books, looking for general tendencies within theory, illustration and contents. In particular it was fascinating to see the strong impact from fashion journalism, that the illustrations were taken from art works, journals, movies and fashion photography, and also that the publications were translated from such a variety of countries. The hybrid quality of the fashion history publication, in short!

Dr Patrik Steorn
Gothenburg Museum of Art

Read the Original

This page is a summary of: Fashion History As Hybrid. A Transnational Perspective on the Distribution of Fashion History in Sweden, 1950–1980, Fashion Theory, April 2019, Taylor & Francis, DOI: 10.1080/1362704x.2019.1594630.
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