Consumer empowerment in interactive advertising and eWOM consequences: The PITRE model

  • Daniel Belanche, Carlos Flavián, Alfredo Pérez-Rueda
  • Journal of Marketing Communications, May 2019, Taylor & Francis
  • DOI: 10.1080/13527266.2019.1610028

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http://dx.doi.org/10.1080/13527266.2019.1610028

The following have contributed to this page: Professor Carlos Flavian