Promoting Consumer's Participation in Virtual Brand Communities: A New Paradigm in Branding Strategy

  • Luis V. Casaló, Carlos Flavián, Miguel Guinalíu
  • Journal of Marketing Communications, February 2008, Taylor & Francis
  • DOI: 10.1080/13527260701535236

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http://dx.doi.org/10.1080/13527260701535236

The following have contributed to this page: Professor Carlos Flavian