Crisis management in the Greek hotel industry in response to COVID-19 pandemic

What is it about?

The aim of this research is to investigate crisis management practices in the hotel industry, in light of the new challenges that have emerged during COVID-19 pandemic. For this reason, an empirical research was conducted in leading hotels in Greece. The analysis generated five categories of crisis management practices that can be used by the industry for its recovery. Government practices and marketing practices are considered more important than operations practices, cost reduction practices and pricing practices; it has likewise been decided to be used more. We also found that there are differences in the importance and the extent of use of crisis management practices that have been decided by hoteliers, based on the characteristics of their hotels.

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