What is it about?
Food tour in Korea has emerged as a popular program for foreign tourists who learn and experience Korean culture through cuisine, restaurants, and dining customs. This research is to investigate foreign tourists’ perceptions of Koran food tour and segment the emerging Korean food tour market.
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Why is it important?
The trend of travel is changing rapidly. We must quickly identify consumer needs and develop marketing plans accordingly. Therefore, this paper provides specific data on understanding consumers' desires and coming up with them.
Perspectives
Trend of sightseeing goes to experience-oriented trip. Especially, food tourism is interesting by cooking and sampling. The purpose of this study is to investigate the perception of food tourism through questionnaires.
haesang Kang
Dongseo University
Read the Original
This page is a summary of: An exploration of foreign tourists’ perceptions of Korean food tour: a factor-cluster segmentation approach, Asia Pacific Journal of Tourism Research, July 2018, Taylor & Francis,
DOI: 10.1080/10941665.2018.1494613.
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