What is it about?
This study investigates the motivations behind the adoption of quality certifications in Spain's hospitality sector, focusing on two primary standards: the international ISO 9001 and the Spain-specific "Q" certificate. The research, based on data from 187 certified hotels in the Balearic Islands, reveals distinct reasons for choosing each certification. ISO 9001 is predominantly selected for internal organizational benefits, such as enhancing employee motivation, improving company image, and reducing complaints. In contrast, the "Q" certificate is often pursued for external advantages related to promotion and sales.
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Why is it important?
The article underscores the importance of understanding the underlying motivations for adopting quality certifications in the hospitality industry. By aligning certification choices with strategic objectives, hotels can enhance both internal operations and external market positioning.
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This page is a summary of: Factors influencing the choice of a quality certification in the Spanish hospitality industry, Quality Management Journal, May 2021, Taylor & Francis,
DOI: 10.1080/10686967.2021.1920870.
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