Establishing a Factor Model for Aesthetic Preference for Visual Complexity of Brand Logo

  • Zongyuan Wang, Brittany R. L. Duff, Russell B. Clayton
  • Journal of Current Issues & Research in Advertising, October 2017, Taylor & Francis
  • DOI: 10.1080/10641734.2017.1372325

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http://dx.doi.org/10.1080/10641734.2017.1372325

The following have contributed to this page: Professor Brittany R.L. Duff and Russell Clayton

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