Using a Model's Apparent Ethnicity to Influence Viewer Responses to Print Ads: A Social Identity Theory Perspective

Jeremy J. Sierra, Michael R. Hyman, Ivonne M. Torres
  • Journal of Current Issues & Research in Advertising, September 2009, Taylor & Francis
  • DOI: 10.1080/10641734.2009.10505265

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http://dx.doi.org/10.1080/10641734.2009.10505265

The following have contributed to this page: Michael Hyman and Dr. Michael R. Hyman