Publication not explained
This publication has not yet been explained in plain language by the author(s). However, you can still read the publication.
If you are one of the authors, claim this publication so you can create a plain language summary to help more people find, understand and use it.
Featured Image
Read the Original
This page is a summary of: Leading the Way in New Product Introductions: Publicity's Message Sequencing Success With Corporate Credibility and Image as Moderators, Journal of Public Relations Research, November 2013, Taylor & Francis, DOI: 10.1080/1062726x.2013.795862.
You can read the full text:
Contributors
Be the first to contribute to this page
