Analyzing the Use of Web 2.0 for Brand Awareness and Competitive Advantage: An Empirical Study in the Malaysian Hospitability Industry

  • Janice Yan Xin, T. Ramayah, Pedro Soto-Acosta, Simona Popa, Teoh Ai Ping
  • Information Systems Management, April 2014, Taylor & Francis
  • DOI: 10.1080/10580530.2014.890425

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http://dx.doi.org/10.1080/10580530.2014.890425

The following have contributed to this page: Professor Ramayah T.