Analyzing the Use of Web 2.0 for Brand Awareness and Competitive Advantage: An Empirical Study in the Malaysian Hospitability Industry

  • Janice Yan Xin, T. Ramayah, Pedro Soto-Acosta, Simona Popa, Teoh Ai Ping
  • Information Systems Management, April 2014, Taylor & Francis
  • DOI: 10.1080/10580530.2014.890425

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

The following have contributed to this page: Professor Ramayah T.