What is it about?
E-resources are now an integral part of the collections in academic libraries. Librarians are under pressure to justify the investment through evidence of usage. Consequently, librarians have realized that they must aggressively market and create awareness. Marketing, however, costs money. In many libraries, the allocation of funds for marketing has been overlooked. Many librarians have created promotional activities at a minimal cost to the library.
Featured Image
Why is it important?
The papers explores opportunities that are freely available for the promotion of electronic resources. It is timely in this period of budget cuts
Perspectives
The literature on the topic of promotion of electronic resources gave me insight on free promotional activities that other libraries have used that our library could explore
Miriam Ndungu
Jomo Kenyatta University of Agriculture and Technology
Read the Original
This page is a summary of: Promotion of Electronic Resources in Academic Libraries on a Minimal Budget, The International Information & Library Review, April 2016, Taylor & Francis,
DOI: 10.1080/10572317.2016.1176449.
You can read the full text:
Contributors
The following have contributed to this page
