What is it about?
This essay is my presidential address delivered at the 89th annual Western States Communication conference. Guided by the 2017 WSCA conference theme of “Centralizing Marginality, Marginalizing the Center," and sociopolitical imperatives confronting the nation and the Association, I argue for (continued) institutional transformation. Pursued are the gains following from centralizing marginality and marginalizing the center that solicits adoption of centralizing marginality and marginalizing the center as a way of seeing--a way of approaching--what we do and how we do it.
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Why is it important?
Essay responds to exigencies in national climate and academic contexts by advocating centralizing marginality, marginalizing the center as a way of seeing and approaching scholarship, teaching, and service in communication. This essay challenges scholars in the field of communication to engage in continued institutional transformation.
Perspectives
Writing this article very much felt like a risky endeavor in light of what I advocated. Even so, the risk will be worthwhile should continued institutional transformation in the field of communication continue.
Dr Michelle A Holling
California State University San Marcos University Store
Read the Original
This page is a summary of: Centralizing Marginality, Marginalizing the Center in the WSCA 2018 Presidential Address, Western Journal of Communication, May 2018, Taylor & Francis,
DOI: 10.1080/10570314.2018.1463450.
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