What is it about?

How to create a trust climate?

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Why is it important?

Trust and Trust climate are different concepts

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This page is a summary of: Trust Climate in International Business-To-Business E-Negotiations: Antecedents, Processes, and Outcomes, Journal of Business-to-Business Marketing, January 2023, Taylor & Francis,
DOI: 10.1080/1051712x.2023.2172635.
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