Explaining Love of Wine Brands

Sandra Maria Correia Loureiro, Hans Ruediger Kaufmann
  • Journal of Promotion Management, July 2012, Taylor & Francis
  • DOI: 10.1080/10496491.2012.696460

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http://dx.doi.org/10.1080/10496491.2012.696460

The following have contributed to this page: Hans Ruediger Kaufmann