Celling the Concept

What is it about?

This interview study investigates how managers/associates of a failed distributed large-scale Research Infrastructures perceived their brand and the role mindsharing played in light of the organisation's ultimate failure

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Why is it important?

This study discerns the degree of mind-sharing of various managers of a large-scale organisation in regards to their perception of the organisational brand. The results show that the respondents initially appeared to hold similar perceptions of the organisation, but that the organisational brand perception would soon become fragmented, leading to the failure of the respondents to full identify with the organisation.

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