What is it about?
First, we reflect upon the central themes of this special issue by placing them in the context of larger debates on the position of place branding and spatial planning in society. Secondly, we show that this requires attention to the many ways in which planning and branding can cross-fertilize each other and to the embedding of both in evolving spatial governance structures.
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Why is it important?
This exploration will focus on the role of narratives and the possibilities for spatial coordination. It draws from the various contributions to the special issue, reflecting the various authors’ expertise, and relevant insights from the literature on spatial planning, place branding, spatial governance, but also on corporate branding, public administration and communication studies.
Perspectives
Practices of spatial planning and place branding are extremely diverse, focussing on different spatial and temporal scales and accommodating an enormous range of ambitions and goals. Planning ranges from administrative regulation, through integral design to market-based development perspective, while branding can include everything from place making to marketing and integral design. Caution is thus required when dealing with the labels ‘spatial planning’ and ‘place branding’.
Eduardo Henrique da Silva Oliveira
Christian-Albrechts-Universitat zu Kiel
Read the Original
This page is a summary of: Spatial planning and place branding: rethinking relations and synergies, European Planning Studies, December 2019, Taylor & Francis,
DOI: 10.1080/09654313.2019.1701289.
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Contributors
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