Traits and peculiarities of different brand hate behaviours

Ilaria Curina, Barbara Francioni, Marco Cioppi, Elisabetta Savelli
  • Journal of Strategic Marketing, October 2019, Taylor & Francis
  • DOI: 10.1080/0965254x.2019.1676293

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http://dx.doi.org/10.1080/0965254x.2019.1676293

The following have contributed to this page: Dr Barbara Francioni