Cell phone product-market segments using product features as a cluster variate: a multi-country study

Matti Haverila, Michel Rod, Nicholas Ashill
  • Journal of Strategic Marketing, April 2013, Taylor & Francis
  • DOI: 10.1080/0965254x.2012.746998

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http://dx.doi.org/10.1080/0965254x.2012.746998

The following have contributed to this page: Professor Nicholas Ashill