Marketers' perceptions of the implementation difficulties of multichannel marketing

Michael John Valos, Michael Polonsky, Gus Geursen, Ambika Zutshi
  • Journal of Strategic Marketing, August 2010, Taylor & Francis
  • DOI: 10.1080/0965254x.2010.497845

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http://dx.doi.org/10.1080/0965254x.2010.497845

The following have contributed to this page: Ambika Zutshi