Let marketers reclaim corporate strategy

Jan Mattsson, Ram Ramaseshan, David Carson
  • Journal of Strategic Marketing, June 2006, Taylor & Francis
  • DOI: 10.1080/09652540600659806

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1080/09652540600659806

The following have contributed to this page: Professor Jan Mattsson