Pomeroyv.Pomeroy: beauty, modernity, and the female entrepreneur infin-de-siècleLondon

Jessica P. Clark
  • Women s History Review, December 2013, Taylor & Francis
  • DOI: 10.1080/09612025.2013.780844

Pomeroy v. Pomeroy

What is it about?

As a fictional personality trading as ‘Mrs Pomeroy’, Jeannette Scalé dominated London's elite beauty market through the late nineteenth century. By 1906, her control over the expansive commercial empire had collapsed, as new company owners publicly accused her of pecuniary ambitions unbefitting her sex. This article charts the rise and fall of the incredible Mrs. Pomeroy, highlighting the important role of women in London's burgeoning beauty business.

Why is it important?

This article reveals businesswomen's changing opportunities in England's ‘modernizing’ retail market, opportunities engendered through new systems of advertising, growing anonymity in the expanding urban scene, and novel forms of self-representation that did not necessarily impinge upon businesswomen's respectability.

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