Towards communicating the value of volunteers: lessons from the field

  • Carolyn J. Cordery, Sarah B. Proctor-Thomson, Karen A. Smith
  • Public Money & Management, January 2013, Taylor & Francis
  • DOI: 10.1080/09540962.2013.744894

Communicating the value of Volunteers

What is it about?

Volunteers are vital to charities and yet you would not always know that by reading these organisations' annual reports. We analysed the challenges that stop charities from communicating the value of their volunteers and why other charities recognise it is essential to communicate volunteers' value.

Why is it important?

It's important for charities to build their reputation and to recognise volunteers. Successful charities want to paint a complete organisational picture and manage their resources effectively. Charities that find it challenging to value volunteers should learn from those that are successful.

Perspectives

Professor Carolyn J Cordery
Aston University

This paper is part of a wider research project that also considered methods for valuing volunteers (see "Valuing Volunteer Contributions to Charities" and "Staff and Volunteers' Perceptions..."). These are valuable insights into valuing our essential volunteers.

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http://dx.doi.org/10.1080/09540962.2013.744894

The following have contributed to this page: Professor Carolyn J Cordery