Telling their own stories: Māori entrepreneurship in the mainstream screen industry

  • Ella Y. Henry, Leo-Paul Dana, Patrick J. Murphy
  • Entrepreneurship and Regional Development, October 2017, Taylor & Francis
  • DOI: 10.1080/08985626.2017.1388445

Māori entrepreneurship

Photo by Mark Hiben on Unsplash

Photo by Mark Hiben on Unsplash

What is it about?

We undertook an anthropological and historical approach to explaining the entrepreneurial mindset in the Māori community and examined a sample of Māori entrepreneurs.

Why is it important?

Culture can be a formidable strategic weapon for entrepreneurial performance when its values align with the work. The Māori film and screen entrepreneurs provide a great example.


Dr. Patrick James Murphy
University of Alabama at Birmingham

It was very interesting to work on this paper with a Māori scholar from New Zealand.

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