How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China

  • Matthew Tingchi Liu, Guicheng Shi, IpKin Anthony Wong, Aaron Hefel, Chen-Yueh Chen
  • Journal of International Consumer Marketing, March 2010, Taylor & Francis
  • DOI: 10.1080/08961530903476238

The authors haven't finished explaining this publication. If you are the author, sign in to claim or explain your work.

Read Publication

http://dx.doi.org/10.1080/08961530903476238

The following have contributed to this page: IpKin Anthony Wong