How Physical Attractiveness and Endorser–Product Match-up Guide Selection of a Female Athlete Endorser in China

  • Matthew Tingchi Liu, Guicheng Shi, IpKin Anthony Wong, Aaron Hefel, Chen-Yueh Chen
  • Journal of International Consumer Marketing, March 2010, Taylor & Francis
  • DOI: 10.1080/08961530903476238

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The following have contributed to this page: IpKin Anthony Wong