Antecedents of Global Brand Purchase Likelihood: Exploring the Mediating Effect of Quality, Prestige and Familiarity

Rania Hussein, Salah Hassan
  • Journal of International Consumer Marketing, May 2018, Taylor & Francis
  • DOI: 10.1080/08961530.2018.1455549

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http://dx.doi.org/10.1080/08961530.2018.1455549

The following have contributed to this page: Dr Salah S. Hassan