Framing social marketing as a system of interaction: A neo-institutional approach to alcohol abstinence

Hélène Cherrier, Lauren Gurrieri
  • Journal of Marketing Management, January 2014, Taylor & Francis
  • DOI: 10.1080/0267257x.2013.850110

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http://dx.doi.org/10.1080/0267257x.2013.850110

The following have contributed to this page: Lauren Gurrieri