Exploring the fit of real brands in theSecond Life1virtual world

Stuart J. Barnes, Jan Mattsson
  • Journal of Marketing Management, August 2011, Taylor & Francis
  • DOI: 10.1080/0267257x.2011.565686

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http://dx.doi.org/10.1080/0267257x.2011.565686

The following have contributed to this page: Professor Jan Mattsson