Product classifications and marketing strategy

Hume F. Winzar
  • Journal of Marketing Management, July 1992, Taylor & Francis
  • DOI: 10.1080/0267257x.1992.9964195

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http://dx.doi.org/10.1080/0267257x.1992.9964195

The following have contributed to this page: Associate Professor Hume F Winzar