What is it about?
Using the method of critical discourse analysis, this study examines relevant postings on Sina Weibo about China's cultural confidence in order to find out the textual and semiotic realisations of different viewpoints and reveal the public opinion communicated on the social networking platform.
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Why is it important?
The findings show that the intertextual and hypermodal resources of social media communication present multiple voices of Chinese netizens’ attitudes toward the government’s policy.
Perspectives
Since the concept of “cultural confidence” was officially proposed by Chinese president Xi Jinping, there have been intensive social media discussions on how to inherit and carry forward Chinese cultural traditions. This article can help readers all over the world better understand this advocacy.
Professor Yan Wang
University of International Business and Economics
Read the Original
This page is a summary of: Intertextual and Hypermodal Representations of China's Cultural Confidence in Social Media Communication, Critical Arts, December 2018, Taylor & Francis,
DOI: 10.1080/02560046.2018.1514415.
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