Crafting Extraordinary Stories: Decoding Luxury Brand Communications

Hannes Gurzki, Nadia Schlatter, David M. Woisetschläger
  • Journal of Advertising, August 2019, Taylor & Francis
  • DOI: 10.1080/00913367.2019.1641858

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http://dx.doi.org/10.1080/00913367.2019.1641858

The following have contributed to this page: Professor David M Woisetschläger and Hannes Gurzki